Members of the Digital Due Diligence team are often called upon to comment on news stories involving online marketing. A few of our recent press mentions:
- TechCrunch, April 29th, 2011. Sequoia-Backed Milanoo Appears To Be Gaming Search Results With Link Spam:
According Digital Due Diligence, a small agency that provides in-depth investment research into online assets of companies; Milanoo has been caught using similar tactics as J.C. Penney.
- New York Times, May 7th, 2011. Trying to Game Google on ‘Mother’s Day Flowers’:
“This is a pretty typical link-buying campaign,” says Byrne Hobart of Digital Due Diligence, a Manhattan Internet consulting firm. “These companies are paying for links to pages on their site that relate to seasonal terms, like ‘Mother’s Day Flowers’ or ‘Mother’s Day Gifts.’ It’s a high-risk strategy, but in some cases it pays off well for the link-buyer in the short term.”
- Radio Free Europe, May 24th, 2011. Russia’s Top Internet Company, Yandex, Makes U.S. Debut With IPO:
Byrne Hobart, a New York-based Internet analyst with the research firm Digital Due Diligence, says that Yandex’s competitive advantage in the Russian market makes it an attractive investment.
- New York Observer, May 25th, 2011. The Weakest Links – A Former SEO Wizard Turns Narc For Wall Street:
As the tech sector began heating up, Mr. Hobart spotted an opportunity to distinguish himself on Wall Street. “I saw all these companies, like Demand Media, getting ready to have these big billion dollar IPOs and I thought, ‘Their whole business is based on the kind of campaigns I run every day for clients.’ Maybe there is something I can add to that discussion.”
- Business Insider, June 6th, 2011. Why Groupon’s Biggest Critics are Short-sighted: a guest post on the popular business blog.
- ADOTAS, June 13th, 2001. End Of The Facebook Revolution — Or Not:
Before you start screaming “North American Facebook exodus!” or “Facebook losing traction in longest-held territory, Byrne Hobart of Digital Due Diligence comments that recently “Facebook appears unusually aggressive about pruning bogus accounts, and usage usually slows at the start of the summer, too. Assuming some lag time between bogus accounts being created and then being deleted, it would make sense for the user count to dip right about now.”
- Mashable, June 14th, 2011. HOW TO: Optimize Marketing Copy for Mobile:
Byrne Hobart, founder of investment research firm Digital Due Diligence, observes that mobile marketers are “writing for an audience that’s in the middle of something else.” They might be waiting for their subway stop, their floor on an elevator, their line to be called at Whole Foods, a friend to show up at a restaurant. Point is, the number of off-device distractions for mobile users is limitless.
- Business Insider, June 28th, 2011. Why Investors Should Be Cautious Before Jumping Into The HomeAway IPO:
DDD has been very helpful in my reviewing of recent IPOs. So, when they pinged me recently to give me their thoughts on HomeAway, I paid attention.
- New York Times, July 9th, 2011. Picking the Lock of Google’s Search:
The Haggler asked Doug Pierce of Digital Due Diligence, an Internet research firm based in Brooklyn, to look into it. Mr. Pierce found that lead gen sites use some interesting gimmicks to charm and hoodwink Google’s algorithm.
Journalists interested in reaching out to Digital Due Diligence are encouraged to contact us.
Digital Due Diligence Weekly