FBOOK
In-depth analysis and expert insight into the world’s most popular online social network and its value to marketers.A hardy band of Google competitors—engineers at Facebook, Twitter, and Myspace—have built “Don’t be Evil,” a tool that basically recreates the Search+ experience with social media sites other than Google+. This concretely illustrates one of the lurking problems with Google’s search and social integration: it’s really bad for the search experience. There are a…
Google Updates Danny Sullivan has much more information on the “Don’t be Evil” tool. He actually makes a pretty good case for the bookmarklet as a genuinely useful piece of software: if it weren’t for the life-or-death struggle search and social companies, this kind of thing would be an obvious feature to add. Google may be
Google Updates Google’s Q4 earnings disappointed investors—they had higher ad clicks and lower costs per click (for the first time in a while). It’s hard to understand exactly what happened here, but John Ebbert at Ad Exchanger has an interesting theory: Google may be funneling traffic to PPC advertisers whose cookies can be used by…
A group of large media conglomerates banded together to lobby against a bill pushed by another large group of media conglomerates. In a victory for democracy, one of these enormous self-interested groups got exactly what it wanted from Congress.
That’s not great news.
At best, it’s the status quo: whenever two large interest groups collide,…
When Google announced Search, plus Your World, they made a dramatic decision: they’re embracing the paradigm of a web of people, rather than a web of verbs. And it’s a dangerous move.
There are two broad strategies for improving search engines: making them more aware of intents, or making them more aware of preferences. Most…
Why Infographics Still Work
This horrible Mashable article reveals why infographics are still such a powerful marketing tool. The author of the article clearly has no idea what any of this means (for example, at one point she seems to think that the amount of money Facebook is raising from the IPO is also somehow an…
Is Online Advertising Just Good for Direct Response?
Seth Godin notes that easily-analyzed, numbers-driven direct response ads are the dominant form of online ads, which has some negative side effects. But a Vizu survey indicates that advertisers will spend more online dollars on branding than direct response in the coming year.
What gives? First, there’s sampling: Vizu…
The Web and Consumption Equality
Andy Kessler argues that there are few material differences between the rich and the rest of us (or at least fewer and fewer). One likely reason for this is that more goods are either physically goods bought on the web, or virtual goods consumed there. The math of selling to consumers…
Quick timesaving tip: this edition of DDD Weekly will be abbreviated, but most people aren’t interested in lots of business reading during a near-vacation week, anyway. To save time on other sites, ignore any stories whose headlines include “of 2011″ or “for 2012.” These are uniformly filler.
Gogo files for an IPO
Gogo in-flight wireless…
Too Many Investors, or Too Many Powerful Investors?
GroupMe’s founder argues that more investors mean more time spent arguing with investors. That makes intuitive sense when you move from one investor to two. But it doesn’t seem to follow during an IPO, when a company moves from a dozen investors to thousands. The difference:…
Digital Due Diligence Weekly